Head of Marketing/Trade Marketing team

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Требуемый опыт работы: 3–6 лет

Полная занятость, полный день

Our client a big international company (luxury segment) wants to hire Trade Marketing Manager to propose and execute brand strategy in trade channels.

This role will involve:

  • Defining marketing/trade marketing strategies, plans and budget by customer and brands, consistently with company strategy, yearly commercial targets and customer needs
  • Proposing and implementing marketing/trade marketing activities within brand guidelines and strategies, always
  • Monitoring plan execution, related performances and evaluate effectiveness, including tracking budget usage for the assigned sales channel;
  • Cooperating with Channel commercial leaders to define business “building blocks” by customers, leveraging on promotional program, visual merchandising projects, coop advertising by brand;
  • Understanding customer needs, promoting specific in-store and online initiatives, leveraging on and coordinating with regional and global competence centers
  • Ensuring that marketing/trade marketing initiatives are compliant with licensed brands contractual obligations and the correct usage and implementation of company
  • Defining KPIs for marketing/trade marketing initiatives, tracking them pre-, during and post-implementation, to assess performances and ROI;
  • Monitoring and analyzing competitors’ activities always sharing channel/customer best practices;
  • Providing product presentations to Customers’ sales staff

For this challenging position we are looking for candidates who can demonstrate:

  • High Education
  • 3-6 years’ proven experience in Trade Marketing, Brand Management
  • Experience alternatively in cosmetics, alcohol, fashion, FMCG sphere
  • Leadership, result oriented
  • Strong communication skills
  • English fluent

Вакансия опубликована 21 июня 2019 в Москве

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